Shaahin Cheyene is an award-winning business mogul, Amazon expert, inventor, author, filmmaker, and creator of Herbal Ecstacy, the nootropic that sparked the—100% legal— smart drug movement.


His career as a serial entrepreneur spans more than 30 years, earning over a billion dollars in revenue. More recently, his Amazon products have outpaced sales of Fortune 500 companies on the platform, selling millions of units worldwide. Shaahin was also an innovator in the vaping world, as the inventor of the Vapir Vaporizer—an industry first—as well as hundreds of other multi-million dollar products.


Shaahin and his family live all over the world, but he has a special place in his heart for Venice Beach, California.

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